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Virtuoso provides a comprehensive mix of turnkey consumer marketing solutions to Member agencies and advisors. And whether it’s a magazine or an email, a client brochure or a direct mailer, all Virtuoso marketing reinforces your agency brand and directs clients and prospects to you. It’s the hallmark of all of the Virtuoso consumer-facing marketing that we provide for our Members, the world’s finest travel agencies and advisors.
Virtuoso’s strategic mix of marketing media is designed to engage and influence consumers at each stage of the purchase cycle.
- Inspiration: VIRTUOSO LIFE and VIRTUOSO INSIGHTS magazines build and reinforce relationships, communicate ideas, and engage your clients and prospects, inspiring them to travel.
- Consideration: Monthly themed travel catalogs group like experiences together, so consumers can browse through a variety of offer-driven options.
- Interest: Direct mail and email are highly tactical, retail-focused messages designed to drive consumers to make a purchase decision.
In an analysis of 18,000 households, those receiving Virtuoso-branded marketing spent 61% more per household on travel than those who did not:
- Client households receiving a 6-issue subscription of Virtuoso Life + Virtuoso’s tactical direct mail and email offers spent an average of $14,556 in annual travel
- Client households who did not receive Virtuoso publications (only agency or supplier direct mail) spent an average of $9,028 in annual travel
- Virtuoso ensures your database is USPS compliant so that every mailing is 100% fulfilled.
- Virtuoso helps you accurately code your database, then deploys marketing on your behalf so you can focus on selling
- Accurate destination and interest coding ensures your clients will receive the most relevant direct mail and email marketing messages for them at the right time
- Virtuoso offers email append services to ensure your clients will receive the latest and best travel offers in the marketplace, and drives more sales for you
- Actively prospecting through list acquisition at the agency level
- Participation in sales teams
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